A local beauty brand with a global appeal


24K founder Raeshell Youell was raised in Hampton, Virginia where she found her passion for beauty. As a mom of three girls, she wanted to start a brand that sends a positive message of self-love and confidence to the world. 

As a beauty and makeup artist, Raeshell is inspired by all shades of women and the unique story behind every face. 24K Beauty is dedicated to making women to feel confident and helping them reveal their inner beauty.

To book Raeshell for professional makeup services please click here. 


"What's something luxurious and glamorous that everyone would love? That's when I thought of 24K Beauty."

- 24K Beauty Founder, Raeshell Youell